If you've never heard of Marshall McLuhan, you shouldn't be reading this. McLuhan is the secret handshake to the twenty-first century. He's the saintly avuncular avatar to end all saintly avuncular avatars. Poke around and find him and come back. You'll thank Bloomsday.
http://www.youtube.com/watch?v=VFo5Ky8YE8c
